Achieve Problem Go/No Go with Business Model Design

Achieve Problem Go/No Go

Are you ready to commit the next 3-5 years of your life in solving this problem?

With Business Model Design

Validate The Right Problem to Solve

Achieve Founder/Problem Fit

Start Building Your Team

Get Ready to Take Off

for only £100

Get Ready to Take-off With Business Model Design

Begin transforming Your Startup into a Revenue-Generating Machine

You’ve completed Level 1: Foundations.

You’ve developed the right mindsets, clarified your vision, identified early adopters, and begun moving.

Now it’s time to start building something people actually want to buy - and scaling it.

This is where most founders crash and burn. They start building...

❌ Without validating the problem

❌ Without Founder/Problem Fit

❌ Without a cofounder

❌ Without a real plan

Level 2: Business Model Design exists to make sure YOU don’t.

🎯 What You'll Achieve in This Level

We focus on transformation, traction and truth - the truth of whether you have what it takes to win the startup race.

🔍 1. Validate the Problem (Go/No Go)

“If you can’t validate the problem, stop everything.” - Ash Maurya

Learn how to interview customers the right way to reveal real pain.
Use Leanstack’s Problem Validation Workflow to reach a Problem Go/No Go decision, fast.
Save yourself months (or years) of wasted effort on a problem no one cares about.

👤 2. Achieve Founder/Problem Fit

Define your Minimum Success Criteria – how much money, freedom, or impact you need.
Use Fermi Estimates to ballpark the size of your opportunity.
Assess Personal Fit – Is this the right problem for you to solve?

You must believe in this problem enough to commit the next 3–5 years of your life. We’ll help you test that.

✅ This step protects you from shiny-object syndrome and future regret.

🤝 3. Find & Secure Your Ideal CoFounder

You’ll go faster with someone who shares your mission.

You’ll get structured, expert-led training on:

How to Find a CoFounder (including trusted tools & filters)
How to Write a CoFounders Agreement (so things don’t blow up later)
How to Add a CoFounder in Leanstack to build a startup together

Founders with the right cofounder are more than twice as likely to raise investment and scale.

🔧 Tools & Training You’ll Unlock

Selections Playbook - Choose the right idea + customer sement

Customer Factory Tool - Visualise how customers flow through your funnel

Traction Roadmap - Focus only on what drives growth

Story Pitch Tool - Craft a compelling narrative for users and investors

Rollout Plan - Plan a low-risk, high-learning product launch

You’ll learn how to build momentum across the only five metrics that matter - Pirate Metrics (AARRR):

Acquisition → Activation → Retention → Revenue → Referral

🔨 Design and Test a Minimum Revenue Product (MRP)

"MVPs are for learning. MRPs are for earning." - James Shoemark

You’ll learn how to:

Design the smallest version of your product that makes money
Test it quickly with real customers
Get your first revenue without building unnecessary features

This is the bridge between idea and investment - most founders never cross it.

You will.

🧠 Craft a Killer Value Proposition

Using what you’ve discovered, we’ll guide you to:

Position your startup with laser precision
Differentiate yourself in a noisy market
Make customers say, “I need this”

Your Value Proposition is your biggest asset - it’s what converts visitors into buyers and investors into believers.

💷 Why £100? Why Now?

This is the cheapest £100 mistake you’ll never make.

"Founders who skip this stage build the wrong product, with the wrong team, for the wrong customer - and pay for it in years of wasted time."

This programme compresses 18 months of trial and error into just 1 focused week.

✅ Real tools.

✅ Real frameworks.

✅ Real traction.

✅ Real results.

And it sets you up for Level 3: Full Membership, where you develop the ability to meet the entry criteria to enter our £100,000 Startup Race.

👊 Who This Is For?

Aspiring entrepreneurs who’ve finished Foundations
Founders with early ideas or prototypes
Startups looking to validate, gain revenue, and get investor-ready
Visionaries who want to win The Startup Race

🏆 What You’ll Walk Away With

🔒 Problem Validated (Go/No Go) - Know when to move forward, or stop smart

🔑 Founder/Problem Fit - Build something you want to do long-term

🧠 CoFounder Strategy & Agreement - Share the load, avoid founder fallout

💸 MRP Designed & Tested - Get paid to validate, not just build

📊 Pirate Metrics Clarity - Know where your funnel leaks, and fix it

🗺️ Traction Roadmap - Stay focused, accelerate growth

💥 Compelling Value Proposition - Attract customers and investors like a magnet

💣 Don’t Drift. Don’t Delay.

If you’re stuck without traction, cofounder conflict, or building the wrong thing - it’s already costing you.

£100 gets you clarity. Confidence. And the tools to win.

We only open this to committed founders. If that’s you:

👉 Join Level 2 Now – Business Model Design

"You’re one decision away from building something real."

Only £100 - Plus 30-Day Money Back Guarantee

Ambitious to take it to the next level?

Do you have the resources and ambition to make a light-speed jump in your startup's developement?

Our Full Membership programme provides you with Leanstack level-3 group coaching each month to achieve the following in just 10 weeks:

Validate Your Solution
Validate Demand for Your Solution
Find Problem/Solution Fit
Find a Unique and compalling name for your startup
Achieve Incorporation Go/No Go

Find Out More

Disclaimer: Individual results will vary. The Startup Race Preparation Programme and Foundations Course do not guarantee investment or business success. This course provides educational resources designed to help founders build traction and improve their chances of securing funding.

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